Digital Marketing / Advertising / Online Marketing are among the most used terms of this marketplace today. However, it is sadly just a number of jargon for most of people who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of marketing onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is it. That is what Online marketing was. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing is often a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that are categorized as digital marketing except social media traffic generation.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings previously search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it aids you stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them concerning their visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771